• Dynamics of the Photobooks Market by Tiffany Jones
  • Martin Parr with Dynamics of the Photobooks Market

Dynamics of the Photobooks Market
Tiffany Jones


Presenting revised notes from the 2016 MA Publishing dissertation: “Current dynamics of the photobooks market, future publishing viability, and potential for audience expansion,” this is rare source for reference and analysis in the wider context of art book publishing, and a basis for future research concerning the photobooks market which has previously been unavailable.

SECOND PRINTING Softcover, 11.5 x 16 cm portrait, 124 pages
Perfect-bound with 26 chart illustrations
First published 2019, Reprinted 2022


While artistic concerns involving photobook design and production are commonly discussed in critical terms, marketing and economics issues are less so. A possible explanation is that photobook publishers are inclined to approach their business from the perspective of it being arts-based and, “The arts have for too long simultaneously spurned and feared business; mystification has kept both business and the arts from learning from each other.” (Labossiere)

With shifting publishing and distribution paradigms, photobook publishers must do more to attract new audiences for their businesses to survive. In this research, Photobook buyers are asked about their interests, preferences and purchasing habits; sellers are asked about their business operations, sales volume and marketing and promotional activities; publishers are questioned about their funding sources, distribution channels, and prospects for future viability.

Chapters include: Preface, Literature Review, Research Overview, Survey Data: Photobook Buyers, Survey Data: Photobook Sellers, Survey Data: Photobook Publishers, Conclusion and References

The Author

Tiffany Jones is the founding publisher of Overlapse books. She is an editor, designer, researcher and educator with over 25 years dedicated to arts publishing and photojournalism. Her workshops and lectures cover photobook concepts, editing, design and production. She was editor of fLIP magazine for London Independent Photography (2009-2014), a grassroots association of which she is an honorary lifetime member, and she has been a juror for Photolucida Critical Mass (USA), the Fiebre Photobook Dummy Award (Spain), and International Street Photography Awards.

Tiffany received an MA in Publishing Studies (with Distinction) from Oxford Brookes University in 2016. Previously she studied photojournalism and publishing in Canada and worked as an independent photographer for several years, exhibiting her own projects.

Reviews + Press

“I read the book on the flight back to Vienna [from Paris/Polycopies]. It is very recommendable for everybody interested in the market, and easy to read/understand.”– Regina Anzenberger

Special Notes

Copies of the first printing launched at Polycopies, 9 November 2019
Thank you to the fair directors Sebastian Arthur Hau and Laurent Chardon

Dynamics of the Photobooks Market is held in the following collections:
The British Library (UK)
Harvard University Fine Arts Library (Cambridge, MA)
Museum of Modern Art – MOMA (NY, USA)
National Art Library, Victoria and Albert Museum (London, UK)
School of The Art Institute of Chicago – John M Flaxman Library (IL, USA)