Great Old Days by Brendan Hoffman

Overlapse collaborated with Brendan Hoffman of Prime Collective to design and produce a zine featuring his documentary work from Webster City, Iowa. By 2011 the town of 8,000 had lost around 2,000 local factory jobs to Mexico and throughout 2016 the issue of lost manufacturing jobs became a hot campaign topic for Donald Trump. After Trump won the election Brendan felt compelled to share his work from Webster City, and had the idea of distributing a magazine (for free) in Washington during the January inauguration. He didn’t want the real circumstances and struggles of people like his subjects in Webster City to be lost in a mire of campaign rhetoric, and the zine serves to introduce their story to a wider audience.

Limited copies are available to order, with funds supporting the work we did on the project. Brendan successfully raised funds to print 1000 copies in Kiev, Ukraine (where he currently lives and works on documentary assignments). Distribution during the inauguration was met with a mixed response, and the project received wide attention online including from TIME whose infamous cover was emulated in our design.

See more about Great Old Days zine here