• Great Old Days<br /><span style='text-transform:none;'>Brendan Hoffman</span>
  • Brendan Hoffman
  • Brendan Hoffman
  • Brendan Hoffman
  • Brendan Hoffman
  • Brendan Hoffman

Great Old Days
Brendan Hoffman

The 'Inauguration Special' issue of Great Old Days magazine was created for free distribution at Donald Trump's presidential inauguration in Washington, DC.

Brendan Hoffman photographed over a period of three years in the town of Webster City, Iowa, where workers at a long-running factory lost their jobs to Mexico. Such job losses became a core issue in Trump's campaign, and with this publication Hoffman focuses on the people – and voters – whose struggles are now central in current political debate.

32-page zine, 7.5 x 10.5in
23 illustrations, colour and b+w
Published January 2017; Edition of 1000


Out of stock


Amid the fertile fields of Iowa sits Webster City, a town of 8,000 people in the midst of an existential crisis. For nearly 75 years, manufacturing kept the town employed and prosperous, with a factory that made everything from motor scooters called Doodle Bugs to, most recently, washing machines under the brand Electrolux. The tree-lined streets with handsome single-family homes and a main street packed with local businesses are the very picture of middle class America. In 2011 the factory closed and moved to Mexico, laying off nearly all of a workforce that once topped 2,000. Companies that relied on contracts with Electrolux also went under, compounding the impact. Those who lost their jobs were left with limited options: learn a new trade, leave, or find another way to survive. This is the story of a community struggling to understand its place in a changing world while trying to hang on to a fading American dream.

With news clippings from The Daily Freeman-Journal and The Des Moines Register
Printed in Kiev, Ukraine

The Author

Brendan Hoffman (b.1980, Albany NY) is a documentary photographer based in Kiev, Ukraine, where his work reflects his interest in themes of nationalism, identity, history, and politics. His recent focus has been on Ukraine and the war in the country’s east, which he has covered for The New York Times, Newsweek, Getty Images, and others. Before that he documented the 2013-14 Maidan protests in Kiev. From 2007-2013 he was based in Washington, DC frequently working on Capitol Hill and at the White House. Brendan’s work has been recognized by Sony World Photography Awards, the Alexia Foundation, NPPA Best of Photojournalism, Pictures of the Year International, American Photography 29 and the White House News Photographers Association. He is a co-founder of the photography collective Prime.


Reviews + Press

Feature on TIME LightBox, “Bringing Rust-Belt Stories to Donald Trump’s Inauguration”
HUCK Magazine, “Why I’ll be handing out a free zine at Trump’s inauguration”
Feature on LensCulture

Special Notes

A collaborative publication by Brendan Hoffman (of Prime Collective) and Overlapse
Limited copies available. More info at thebeatingoftheheart.com, and in our News section

* Selected for By the Books: 2nd Juried Photobook Exhibition at The Vermont Center for Photography, Exhibition 4-27 August 2017
* Selected for Athens Photo Festival 2017 Photobook Exhibition, Benaki Museum, 14 June – 30 July 2017
* Selected for 10×10 AWAKE! Reading Room, Image Text Ithaca Symposium (Ithaca NY), 30 June – 1 July 2017
* Selected for 10×10 AWAKE! Reading Room – Protest, Liberty & Resistance – at Magnum Foundation (NYC), 17 June 2017
* Selected for 10×10 AWAKE! Reading Room, PGH Photo Fair, Carnegie Museum of Art (Pittsburgh), 29-30 April 2017

Great Old Days is Held in the following collections:
Brooklyn Museum Library